Wine Country Hospitality Symposium Event Schedule

Wednesday, May 2, 2018 | 8am-4:15pm | Napa Valley

8:45 Keynote Speaker Justin Dragoo from Latitude 38

Educational Sessions: 9:30, 10:40, 1:00, and 2:20

12:00 Culinary Lunch at CIA Copia

3:30 Wine, Beer & Cheese Networking Reception

8:00am – Continental Breakfast

8:30am – Welcome

Welcome to the event, emceed by Judd Finkelstein of Judd’s Hill Winery. Introduction and welcome by Becky Peterson (Napa Valley Vintners) and Dr. Ronald Kraft (Napa Valley College).

8:45am – Featured Hospitality Hero: Justin Dragoo

Justin Dragoo from Latitude 38 Entertainment. Justin is a co-founder at Latitude 38 Entertainment,  the producer of BottleRock Napa Valley.  He has helped to create one of California’s premier music events by defying visitor expectations with a relentless focus on the guest experience. He also extends this philosophy to his newest venture, Garguilo Vineyards.

9:30am – Napa Valley Rocks by Brett Van Emst (Napa Valley Vintners)

Napa Valley Rocks is an engaging appellation education program digging into what makes the Napa Valley America’s premier winegrowing region. Hospitality professionals can be Napa Rocks Certified. Learn more about the program.

10:40am – Accelerating Customer Rapport

This session takes an in depth look at how customers arrive at their buying decisions. By Steve Steinhart of Steinhart & Associates.

12:00pm – Culinary Lunch by the Culinary Institute of America at Copia

1:00pm – Breakout Session I (choose one):

2:20pm – Breakout Session II (choose one):

3:30pm – Networking Reception

Enjoy the hospitality of Napa Valley College and the Napa Valley Vintners! Sip and savor a glass of wine or beer with cheese, while meeting other hospitality professionals in the North Bay, including winery, restaurant, and lodging pros, as well as students preparing to enter the industry. Must be 21 or older for wine and beer.

The event is very intimate and personal. It had great opportunities to connect with speakers and with other hospitality people like myself.

Best value for a conference EVER! The lunch alone is worth every penny. Events like this usually START around $500!


The Napa Valley/Wine Country Hospitality Symposium is presented by